★The answer to our previous questions, but in Wark's terms. He suggests that satellites, towers, the media hand that feeds us- this creates the media event. The "weird media event," as Wark names it, is what happens when the media breaks and aligns behind one singular event.★★ To "fall from the sky" connotes also a certain unpreparedness, a notion of surprise that is held by these weird media events. Certainly, many global media events have literally fallen from the sky: The Challenger explosion, September 11th, Hiroshima, and Hurricane Katrina to name a few. This is an interesting signified of the phrase "fall from the sky" when discussing media events. REF: events (objects?) falling from the sky.
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